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In 2009, UniCredit Bank again devoted significant attention to contemporary visual arts and thus, even during the current period of uncertainty, became a year-long partner of the most prominent cultural institutions in the Czech Republic. In 2009, the bank was the main partner of the National Gallery in Prague, Galerie Rudolfinum and The Moravian Gallery in Brno. As part of its year-long partnership with the National Gallery in Prague, and in addition to supporting the opening of a new permanent exhibition in the premises of Veletržní Palác, the bank participated, for example, in a unique exhibition of graphic works by Pablo Picasso presented at Veletržní Palác through June 2009. The partnership in 2009 thus extended the success from 2008, during which time several unique exhibitions had been presented: “International Triennial of Contemporary Art”, “FOTOGRAFIS collection reloaded”, “Pablo Picasso: Graphic Works”, and “Masters of 20th Century Traditional Chinese Painting”.
The co-operation with The Moravian Gallery last year continued from 2008, when UniCredit Bank had made an appearance in Brno in connection with, for example, the exhibitions “The Third Side of the Wall” and “The Brussels Dream” and of course as the main partner of MG’s most important event in 2008 – the “23rd International Biennial of Graphic Design Brno 2008”. In 2009, this co-operation continued, for example, with the exhibition “A Muse under Heaven” and in the project “Vladimír Skrepl: Like in a Mirror” (winner of the Michal Ranný Prize 2008). In the second half of 2009, an exhibition presenting works of Alphonse Mucha achieved significant success. As part of its year-long partnership with Galerie Rudolfinum, for example, UniCredit Bank was the main partner of this gallery’s exceptional exhibition “Andy Warhol – Motion Pictures”, which presented Warhol’s early film works for the first time in the Czech Republic. The exhibition was organised by The Museum of Modern Art, New York in co-operation with The Andy Warhol Museum, Pittsburgh.
Important support in 2009 also was provided to the “Art Prague” contemporary art fair and, for the first time, to the “Prague Photo” photography fair at Mánes Exhibition Hall, at which the bank awarded the best photographer under 35 years of age with the UniCredit Prague Photo Award.
For several years UniCredit Bank has worked with the Karlovy Vary International Film Festival, which is the most prominent international film festival in Central and Eastern Europe. The festival stands among such other prestigious international film festivals as those in Cannes, Berlin and Venice. Intended for both the general public and professionals, the festival provides its visitors with a carefully composed programme. Each year, several films appear in the official competition that later achieve significant international success or are pronounced the most successful films of the year in their respective countries. Moreover, deserved international attention is devoted each year to new films from Central and Eastern Europe. After premiering in Karlovy Vary, these films go on to be included in the programmes of other international festivals and to achieve international distribution.
UniCredit Group has become an official partner of the UEFA Champions League for the period July 2009–June 2012. This agreement is another highlight of UniCredit Group’s commitment to establishing a position and identity as a strong European brand based on the general brand strategy launched by the Group in 2007. At the start of 2008, UniCredit Group decided to support this strategy by means of partnerships with prominent sporting competitions in Europe. UniCredit regards the promotion of its brand as decisive for the lasting success of its business.
The wide range of spectators whom the UEFA Champions League brings together presents UniCredit Group with a platform for achieving its goals. The contract concluded for three years includes a number of various communications, branding, broadcasting and advertising rights. The UEFA Champions League is the most successful international club competition. Due to its broad coverage throughout Europe, the UEFA Champions League is an ideal strategic teammate of UniCredit Group, as a leading European financial institution.
We will continue in 2010 our successful co-operation with the largest and most prestigious galleries in the Czech Republic – the National Gallery in Prague, Galerie Rudolfinum and The Moravian Gallery in Brno. Support also will be provided once again to the “Art Prague” fair as well as the Karlovy Vary International Film Festival.
In 2009, UniCredit Bank donated over CZK 1 million to aid those affected by floods in the Czech Republic. UniCredit Bank decided in place of its planned Christmas gathering with employees to donate the allocated funds to the non-profit organisation People in Need, which provides aid to flood victims. Moreover, independent of the bank’s decision, UniCredit Bank’s employees also contributed to this donation by organising among themselves a collection for the same purpose. In connection with the tragic events that occurred in the Czech Republic, UniCredit Bank contributed CZK 1,062,617 to families affected by flash floods for cleaning up the damages. The bank chose the non-profit organisation People in Need, which at present is helping people affected by summer floods throughout the Czech Republic, as an intermediary capable of providing swift aid. “We decided to abandon the idea of organising an in-house Christmas event and to donate those funds to a cause undoubtedly more meaningful at that time,” stated Ji?í Kunert, CEO of UniCredit Bank, explaining the decision. The CZK 1 million donated by UniCredit Bank to People in Need, however, was augmented further by a financial donation from UniCredit Bank’s employees, who themselves expressed spontaneous support of this action and collected over CZK 62,000. A total CZK 1,062,617 went to the next phase of direct aid to affected families. The People in Need organisation supports individual families through contributions for reconstructing and repairing flooded homes.
