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UniCredit has started its UEFA Champions League sponsorship

• As from 1 July 2009, UniCredit has become an Official Sponsor of the UEFA Champions League for the next three seasons (2009-2012).
• The only sponsor of the UEFA Champions League from the banking sector, UniCredit Group is making a substantial contribution to its visibility as a European banking group, broadly present in 22 European countries.
• The Czech Republic marketing campaign launches on 18 August.

"UniCredit's sponsorship of the UEFA Champions League represents an important step ahead in developing our brand across Europe," noted Paolo Fiorentino, a Deputy CEO of UniCredit Group. "While the Group has a track of successfully sponsoring various major sports events, the UEFA Champions League has a global impact, which provides us with a premium platform for a sustainable and long-term development of our brand awareness." Initially, the programme will focus on two activities: an opening campaign in most of the UniCredit countries, followed by implementation of the UEFA Champions League Trophy Tour, offering football fans a unique opportunity to see the legendary trophy with their own eyes and get involved in the high-profile events.

Campaign launch in the Czech Republic

UniCredit Bank will be launching the Czech advertising campaign in relation to direct broadcast of the UEFA Champions League matches via the specialised ČT4 and NOVA Sport channels. From mid-September, TV advertising will be complemented by the print and web campaigns. "During the initial stage of the campaign, additionally to underscoring the fact we are a proud sponsor of the best what club-based football can offer in Europe, we also wish to show our strong position in 22 countries of Europe," specifies Jan Chvojka, the Head of Identity and Communication Department in UniCredit Bank Czech Republic.

UEFA Champions League Trophy Tour

Following its opening in Milano from 16 to 20 September 2009, the UEFA Champions League Trophy Tour will visit Zagreb, Croatia from 25 to 26 September, Bucharest, Romania from 3 to 4 October, Budapest, Hungary from 10 to 11 October, and Sofia, Bulgaria from 17 to 18 October. The second group of countries, including also Czech Republic, will be visited by the Trophy Tour in 2010, and the third group in 2011. Throughout the sponsorship period, a dedicated UniCredit microsite will serve as a guide and companion, that will be launched at the end of July and will bring all important information and reports from the UEFA Champions League Trophy Tour.

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